US Motorcycle industry is still struggling to build the confidence among its customers and cope up with the changes that has brought whirlwind in motorcycle industry last year due to various reasons.
The only good thing for Harley-Davidson in this news is that the American brand isn’t doing as poorly as the US motorcycle market overall, which was down 11.1% in Q1 2018, for the over 600cc segments.
Unfortunately, it seems that the industry’s myopic focus on its cash-cow older riders has been made at the expense of new market development.
Harley-Davidson Retail Motorcycle Sales, Q1 2018:
Source – Harley Davidson