According to data released by the company, in the first quarter 2019 the motorcycle shipments fell 7.9% to 58,891.During the last five years, revenue had gone down by 11.2% and net income has again gone down by 43.5%.
Challenges that Harley faces are
- The generation problem is the toughest where in millennial’s are not attracted towards Harley bikes.Making the sales graph go down.
- Again few people today are riding Harley bikes.
Harley-Davidson Retail Motorcycle Sales
Source : Motley Fool and Harley Davidson